Strategy and financial targets

Strategy and financial targets

Puuilo’s growth strategy

Our goal is to continue strengthening our position as one of the leading discount retailers in Finland by utilising our key strengths: an attractive and wide product range, low prices and convenient shopping experience.

In line with our growth strategy, we aim to open at least 3-4 new stores per year and continue to grow our like-for like net sales by improving our brand awareness further.

We aim to continue to develop our value proposition by continuing to provide a wide product assortment that meets the needs of our customers at low prices. We also strive to continue investing in developing and growing our online store to offer our customers the possibility to shop both in physical stores and online.

Our strategy is based on the following goals:

  • Growing our store network

  • Increasing like-for-like net sales in the young store network

  • Increasing the share of private label products

  • Continuous development of the product assortment and the multichannel business model

  • Maintaining and improving high profitability

Our long-term targets (2024-2028):

  • Net sales: above EUR 600 million by the end of financial year 2028.

  • EBITA margin (%): Adjusted EBITA margin above 17 %

  • EBITA EUR: Adjusted EBITA above EUR 105 million

  • Profit distribution*: at least 80% of the net income

  • Leverage: Net debt to adjusted EBITDA below 2.0x.

*Puuilo aims to distribute at least 80 % of net income each financial year to its shareholders
**Including IFRS 16 lease liabilities

Key figures

See our financial development

Business model

Read about our business model