Management Team
The management team, including the CEO, is the highest operative decision-making body in the Group. The management team participates actively in the key strategic and operative decision-making and is responsible for resource allocation and assessing profitability.
The CEO is responsible for the supervision and control of the company’s day-to-day operations in accordance with the Finnish Companies Act and authorisations and guidelines issued by the Board of Directors.
Chief Executive Officer (CEO)
Finnish citizen
Has been the company's CEO since 2017. Previously, Mr. Saarela has acted as a Deputy CEO, Purchasing Manager and member of the Board at J. Kärkkäinen Web Oy, Store Manager at Kesko Oyj and Area Manager at Maskun Kalustetalo Oy. Mr. Saarela has a Bachelor of Applied Science degree from the Centria University of Applied Sciences.
Chief Marketing Officer (CMO)
Finnish citizen
Has been a member of the company's Management Team since 2020. Previously, Mr. Partanen has been a Marketing Manager Power Finland Oy. Mr. Partanen holds a Master's degree in Economics and Business Administration from the Jyväskylä University School of Business and Economics.
Chief Human Resources Officer (CHR)
Finnish citizen
Has been a member of the company's Management Team since 2020. Previously, Ms. Kulmala has acted as the HR Director at SOK, Suomen Lähikauppa Oy, Kesko Oyj, Valio and Silmäasema Oyj. Kulmala holds a Master's degree in Agriculture and Forestry Economics from
the University of Helsinki.
Chief Information Officer (CIO)
Finnish citizen
Has been a member of the company's Management Team since 2020. He has previously acted as an IT Director at EAB Group Oyj, IT Director at the building and technical trade division of Kesko Oyj, Chief Information Officer at Anttila Oy and K-Citymarket Oy, and as IT Manager at Altia Oyj. Parviainen holds a BBA degree in Information Technology from the Helia University of Applied Sciences.
Chief Financial Officer (CFO)
Finnish citizen
Has been a member of the company's Management Team since 2016. Previously, Mr. Ranta has acted as a Corporate Business Controller at Kesko Oyj, Business Controller at Oy Sinebrychoff Ab, Controller at Kemira Oyj and has held various financial management roles at TeliaSonera Finland Oyj. Mr. Ranta holds a Master's degree in Economics and Business Administration from the University of Vaasa.
Chief Purchasing Officer (CPO)
Finnish citizen
Has been a member of the company's Management Team since 2020. In addition, Mr. Lampela is a member of the Board of Fodelia Oyj. Previously, Mr. Lampela has acted as the CEO of Erätukku Oy, Kotivara Oy and SwanLine Oy. Mr. Lampela holds a Master's degree in Economics and Business Administration from the University of Vaasa.
Chief Sales Officer (CSO)
Finnish citizen
Has been the company's sales director since 2022. Joined Puuilo from Kotipizza Oyj, where he served as Sales Director from 2016 to 2022. Kaatranen has previously, for example, worked for LIDL Finland for about eight years. He holds expertise in chain operations and experience from retail sales management roles. Kaatranen holds a Bachelor's degree in Business Administration.