Investors
Strategy and financial targets
Strategy and financial targets
Puuilo’s growth strategy
Our goal is to continue strengthening our position as one of the leading discount retailers in Finland by utilising our key strengths: an attractive and wide product range, low prices and convenient shopping experience.
In line with our growth strategy, we aim to open at least 5-6 new stores per year and continue to grow our like-for like net sales by improving our brand awareness further.
We aim to continue to develop our value proposition by continuing to provide a wide product assortment that meets the needs of our customers at low prices. We also strive to continue investing in developing and growing our online store to offer our customers the possibility to shop both in physical stores and online.
Our strategy is based on the following goals:
Growing our store network
Increasing like-for-like net sales in the young store network
Increasing the share of private label products
Continuous development of the product assortment and the multichannel business model
Maintaining and improving high profitability
Our long-term targets (2024-2028):
Net sales: above EUR 600 million by the end of financial year 2028.
EBITA margin (%): Adjusted EBITA margin above 17 %
EBITA EUR: Adjusted EBITA above EUR 105 million
Profit distribution*: at least 80% of the net income
Leverage: Net debt to adjusted EBITDA below 2.0x.
*Puuilo aims to distribute at least 80 % of net income each financial year to its shareholders
**Including IFRS 16 lease liabilities
